Some Sixties Ads

February 26, 2007 toinette

Old Scandale Ad

Let’s start with old ads. Obviously if we are talking about old ads it means that we are going to talk about old women’s underwear. At the time, the main woman’s underwear caracteristic is the usefull aspect, then the quality. In fact women don’t really pay attention to details like the appearance , the material or coulors.

This is probably due to people’s mind. All about woman’s body in general is taboo. Women were not allowed to show their knees for exemple. Focus us on the ads attached make coments:

first, the main brand at the time is SCANDALE. This name well underline and illustrate what we said just before about mentalities.
the clothe is often drawn
it’s rare to have picture with woman posing, it’s more often drawn as well.